Franchise Brief
Franchise news, insights, and stories shaping the franchise industry.
Featured Stories
There is no shortage of national days on the calendar. Some celebrate foods. Others recognize professions, causes, hobbies, or moments in history. While discounts, giveaways and special events often become the most visible part of those occasions, the real value of a national day may be much simpler. It creates a reason to notice something. For a day, an idea that does not always command attention gets moved to the foreground. People talk about it, businesses recognize it, and communities have an opportunity to consider why it matters. That is the idea behind National Walk-On’s Day on September 17th, an…
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Growth & Strategy
The ideas, emerging concepts, investments, marketing, and strategic moves shaping franchise growth.
Pumpkin is back, apple is having a moment, and franchise restaurant brands are once again using the arrival of fall to refresh their menus and give customers something timely to talk about. Caribou Coffee, Smoothie King and Bad Ass Coffee of Hawaii have each introduced or revived fall menu offerings…
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Operations & Technology
The systems, tools, technology, and operating ideas helping franchise brands and operators perform better.
Ask most franchise owners how they feel about a pricing change handed down from corporate, and the honest answer usually involves some combination of suspicion, resistance, and a slow walk toward compliance. Multi-unit systems have tried committees, mandates, and system-wide averages to force alignment, and franchisees have pushed back on…
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Leadership & People
The executives, operators, talent moves, and leadership ideas shaping franchise organizations.
WellBiz Brands has appointed John Thuringer as Vice President of Franchise Growth, adding an experienced franchise development executive to support expansion across its beauty, health and wellness portfolio. Thuringer brings 17 years of experience from Purpose Brands, where he helped drive franchise development for Anytime Fitness and Waxing the City.…
Experience the heart of franchising with stories of Giving, Volunteering, and Caring
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Buying a Franchise
Practical guidance for evaluating, buying, and preparing to own a franchise.
For decades, the familiar picture of brick-and-mortar franchise ownership was relatively straightforward: find a retail site, build or lease a standalone location, put the brand’s sign over the door, and begin attracting customers. That picture is changing. Increasingly, franchise brands are looking beyond traditional storefronts and exploring places where customers…
What Franchise Buyers Are Reading
Walk past a claw arcade on your way to a department store, and something happens. The lights catch your eye. The sounds pull at some corner of your childhood. Before you know it, you have tokens in your hand and thirty minutes have quietly disappeared. That magnetic quality is not…
When Magnolia Bakery first opened its doors in 1996 on a quiet street corner in New York’s West Village, nobody could have guessed it would become a globally recognized brand synonymous with mouthwatering cupcakes and legendary banana pudding. Now, nearly three decades later, Magnolia Bakery’s CEO & Chief Baking Officer…
Most parents know the version of youth sports that feels like a second job. Early morning practices, weekend tournaments, the quiet pressure to pick a sport and commit before a child has figured out what they actually enjoy. Sportball was built as the antidote to all of it. Founded in…
Franchising a business is not a single event. It is a series of decisions, each one made at a different stage of growth, each one carrying its own set of risks. For brands navigating that journey without a roadmap, the margin for error compounds quickly. For those who work alongside…
Some businesses are built from spreadsheets and market research. Others start with a craving after a long workout, a stare of wonder at a dessert topping bar, and the kind of loyalty that sneaks up on you before you ever realize it has arrived. For Neil Hershman, the story of…
Running a successful business and running a franchise system are two very different things. Many emerging franchisors discover that gap the hard way. They know their product, their operations, and their customers. What they often don’t have is a clear view into how their own team is functioning as a…