Franchise Brief

Franchise news, insights, and stories shaping the franchise industry.

Featured Stories

When prospective franchisees compare opportunities, the royalty rate is often one of the first numbers they notice. One franchise may charge 5% of revenue. Another may charge 6%. A third may charge 7%. Those figures are easy to compare, but they don’t necessarily tell buyers what they need to know. A royalty percentage tells a prospective franchisee how much of a defined revenue base is payable to the franchisor. What it does not reveal, by itself, is how that royalty interacts with the margins of the underlying business. That distinction can become especially important in project-based and service businesses, where…

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Growth & Strategy

The ideas, emerging concepts, investments, marketing, and strategic moves shaping franchise growth.

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Operations & Technology

The systems, tools, technology, and operating ideas helping franchise brands and operators perform better.

Ask a data analyst, a marketer, an accountant, or a logistics coordinator what worries them most about the next five years, and a familiar question comes up: is artificial intelligence coming for their job? That anxiety has quietly become one of the more interesting recruiting forces in franchising, not because…

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Leadership & People

The systems, tools, technology, and operating ideas helping franchise brands and operators perform better.

Buying a Franchise

Practical guidance for evaluating, buying, and preparing to own a franchise.

Franchising is often celebrated for its proven systems, recognizable branding, and strong corporate support. However, the true competitive advantage often comes from the hidden heroes who work diligently behind the scenes, providing specialized expertise that franchisees rely on. Pestmaster’s own Mariah Baggio-Deibler, affectionately known as “Dr. Bugs,” exemplifies this invaluable…

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