Franchise Brief
Franchise news, insights, and stories shaping the franchise industry.
Featured Stories
Sometimes the best marketing does not need a big announcement, a massive sign, or an elaborate campaign. Sometimes it just needs to make someone smile. That happened to me today. I stopped at Dunkin’ in Southbury, Connecticut, ordered a coffee, and expected exactly what I have received hundreds of times before: a cup of coffee to get my day moving. Instead, what came across the counter created a childlike smile on my face. My coffee came with a sweater. Not just any sweater, either. It was a tiny knitted L.L.Bean sweater in bright Dunkin’ colors, complete with little sleeves, an…
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Growth & Strategy
The ideas, emerging concepts, investments, marketing, and strategic moves shaping franchise growth.
Pumpkin is back, apple is having a moment, and franchise restaurant brands are once again using the arrival of fall to refresh their menus and give customers something timely to talk about. Caribou Coffee, Smoothie King and Bad Ass Coffee of Hawaii have each introduced or revived fall menu offerings…
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Operations & Technology
The systems, tools, technology, and operating ideas helping franchise brands and operators perform better.
Ask a real estate investor what actually kills a good deal, and the answer is rarely the property itself. More often it’s hesitation, a bad guess on repair costs, or a decision made from the gut instead of the data. New Again Houses, a franchise built around buying distressed, inherited,…
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Leadership & People
The executives, operators, talent moves, and leadership ideas shaping franchise organizations.
WellBiz Brands has appointed John Thuringer as Vice President of Franchise Growth, adding an experienced franchise development executive to support expansion across its beauty, health and wellness portfolio. Thuringer brings 17 years of experience from Purpose Brands, where he helped drive franchise development for Anytime Fitness and Waxing the City.…
Experience the heart of franchising with stories of Giving, Volunteering, and Caring
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Buying a Franchise
Practical guidance for evaluating, buying, and preparing to own a franchise.
When prospective franchisees compare opportunities, the royalty rate is often one of the first numbers they notice. One franchise may charge 5% of revenue. Another may charge 6%. A third may charge 7%. Those figures are easy to compare, but they don’t necessarily tell buyers what they need to know.…
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Running a successful business and running a franchise system are two very different things. Many emerging franchisors discover that gap the hard way. They know their product, their operations, and their customers. What they often don’t have is a clear view into how their own team is functioning as a…
There is a version of the working parent’s morning that everyone knows too well. The alarm goes off before the sun does. Breakfast is whatever survives the scramble. The drop-off runs long, the commute does not cooperate, and somewhere between the car and the desk, the gym visit that was…
Most parents know the version of youth sports that feels like a second job. Early morning practices, weekend tournaments, the quiet pressure to pick a sport and commit before a child has figured out what they actually enjoy. Sportball was built as the antidote to all of it. Founded in…
Walk-On’s Sports Bistreaux closed the holiday season with a nationwide giveback that was deliberately simple and intensely hands-on; cooks cooked; teammates delivered; neighbors received. Across the system, restaurants prepared and distributed more than 7,500 meals through local non-profits chosen by each location. Partners ranged from the Delaware Township Food Pantry…
Franchising a business is not a single event. It is a series of decisions, each one made at a different stage of growth, each one carrying its own set of risks. For brands navigating that journey without a roadmap, the margin for error compounds quickly. For those who work alongside…
Franchising is often celebrated for its proven systems, recognizable branding, and strong corporate support. However, the true competitive advantage often comes from the hidden heroes who work diligently behind the scenes, providing specialized expertise that franchisees rely on. Pestmaster’s own Mariah Baggio-Deibler, affectionately known as “Dr. Bugs,” exemplifies this invaluable…