Franchise Brief

Franchise news, insights, and stories shaping the franchise industry.

Featured Stories

A favorite restaurant memory from childhood is not always about the food. Sometimes it is the toy tucked inside the meal, the activity completed while waiting at the table, or the treat that became part of a family tradition. Friendly’s is leaning into that sense of discovery with its new Conehead Crew™, a systemwide kids experience that launched Sept. 16th. The program combines redesigned kids menus, activities, and collectible trading cards with five characters inspired by Friendly’s familiar ice cream sundaes. It is a playful addition to the meal, but the idea reaches beyond keeping children occupied at the table.…

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Growth & Strategy

The ideas, emerging concepts, investments, marketing, and strategic moves shaping franchise growth.

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Operations & Technology

The systems, tools, technology, and operating ideas helping franchise brands and operators perform better.

Ask most franchise owners how they feel about a pricing change handed down from corporate, and the honest answer usually involves some combination of suspicion, resistance, and a slow walk toward compliance. Multi-unit systems have tried committees, mandates, and system-wide averages to force alignment, and franchisees have pushed back on…

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Leadership & People

The executives, operators, talent moves, and leadership ideas shaping franchise organizations.

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