On most days, an orange smoothie topped with purple popping boba might seem like an unusual combination. During Halloween, however, those colors tell a story before…
Browsing: Marketing
The Marketing section explores what’s new and next in franchise marketing. From standout campaigns and viral moments to strategy shifts, brand storytelling, and trends driving consumer engagement.
Sometimes the best marketing does not need a big announcement, a massive sign, or an elaborate campaign. Sometimes it just needs to make someone smile. That…
A favorite restaurant memory from childhood is not always about the food. Sometimes it is the toy tucked inside the meal, the activity completed while waiting…
Pumpkin is back, apple is having a moment, and franchise restaurant brands are once again using the arrival of fall to refresh their menus and give…
A donut box is usually designed to do one simple job: get the donuts home intact. But when that box becomes a mystery to open, a…
Sport Clips Haircuts placed learning at the front of its recruitment strategy on July 22nd, 2026, when it hosted its inaugural Level Up Live virtual career…
The Fourth of July has passed, the fireworks have faded, and many Bomb Pops have disappeared from neighborhood freezers. But Tropical Smoothie Cafe’s holiday marketing campaign…
Experience is becoming a powerful driver in hospitality, and Choice Hotels International is putting that idea directly on the map with its Great American Detour campaign.…
As World Cup excitement brings fans together across host cities, la Madeleine is joining the moment with two different croissant-centered celebrations. The Dallas-based French-inspired bakery-café announced…
Dave & Buster’s is putting a marketing spin on one of the summer’s biggest sports conversations by bringing soccer ticket giveaways into its arcade experience. The…