For the past two decades, the fitness industry has competed on experience. As boutique concepts reshaped the category, music, instructor personality, community, amenities and atmosphere became…
Browsing: Opinion Articles
Opinion Articles feature first-person perspectives, informed viewpoints, and experience-driven insights from franchise leaders, consultants, operators, and industry contributors. These pieces reflect the author’s professional judgment and lived experience, offering context and interpretation on trends, decisions, and realities within franchising. The views expressed are those of the author and do not necessarily represent the views of FranchiseBrief.