Simon Cowell receives new title to add to his resume, Domino’s Quality Captain. Commonly known for his ability to judge talent on shows like American Idol and America’s Got Talent (AGT); Simon has a knack for spotting perfection. Simon has taken his keen eye off stage and into the pizza kitchen of America to give all his senses a workout in a new TV ad that will showcase the Domino’s brand’s passion for “making every pizza perfect before it goes in the oven.”
“Onstage isn’t the only place Simon Cowell demands excellence,” said Kate Trumbull, Domino’s senior vice president – chief brand officer. “He has an eye for detail and demands perfection when it comes to making mouthwatering pizzas too. Domino’s has a longstanding history of making sure each pizza is delicious, but now, we’re taking operational excellence to the next level.”
What is a Quality Captain?
In many ways, a quality captain is similar to a quality control role. The difference is this campaign empowers everyone working at a Domino’s facility to keep and eye on pizza quality before and after it enters the oven. Cowell may be the face of the ad, but that does not mean he is the only quality captain.
“Domino’s stores across the globe sell an average of 3 million pizzas a day.”
That’s certainly a lot of pizzas. Across the nation Domino’s team members across 20,900 stores will looking at their locations pizza’s to pursue perfection by checking every inch to make sure they are made exactly as ordered. This quality captain mentality is built off Domino’s training, brand standards and process to produce a predictable and desired product. These three underpinnings are the cornerstone of franchising.
“Domino’s demands greatness,” said Cowell. “They know exactly what it means to deliver the perfect pizza. Domino’s is a definite yes from me.”
The Pizza Passed the Judging or “Quality Captain; Now What?
After quality checks come delivery; this is a category in which Domino’s has made big investments. Domino’s created AnyWare a suite of ordering technology that gives customers various ways
to order digitally – allowing them to order from anywhere, at any time, using whatever
device they’d like. They have some entertaining commercials that speak to this tech.
In 2023, Domino’s launched Pinpoint Delivery, a new technology that allows customers
to receive a delivery nearly anywhere, including places like parks, baseball fields and
beaches.
In the U.S., Domino’s generated more than 85% of U.S. retail sales in 2023 via digital
channels and has developed several innovative ordering platforms, including seven
unique ways to order Domino’s.
Brand Information Source: Domino’s Pizza
