Easter just got a whole lot sweeter. Also, it is a whole lot easier thanks to a fun and festive new twist from BRACH’S®, the iconic candy brand behind America’s favorite jelly beans. In a delightful first, BRACH’S is hopping into backyards across the country with its Egg Hunt Hiders, a brand-new service designed to hide Easter eggs for you, so parents and kids alike can dive into the thrill of the hunt together. And the cherry (or should we say jelly bean) on top? It’s powered by a playful franchise partnership with Card My Yard, known for their bold, celebratory lawn displays.
Launching just in time for Easter weekend, BRACH’S Egg Hunt Hiders is an egg-cellent service that drops by your home and stealthily hides dozens of candy-stuffed eggs pre-filled with BRACH’S Jelly Beans and other seasonal goodies right in your own yard. It’s the ultimate hands-free way to make memories without the stress, and it’s available in the top ten jelly bean-loving cities in America, including New York City, Chicago, Boston, and Los Angeles.
The Egg-stra Sweet Perks
Each Egg Hunt Hiders experience comes complete with a cheerful Easter-themed yard sign (courtesy of Card My Yard’s signature flair), and here’s where it gets golden—literally. One lucky household in each of the participating cities will uncover a hidden golden egg, redeemable for a full year’s supply of BRACH’S Jelly Beans. Yes, you read that right. A whole year of jelly bean joy.
The service officially opens for reservations today at 7 p.m. ET (April 3rd) via BrachsEggHunt.com, but move fast—this is strictly while supplies last.
“Spring celebrations are only complete with BRACH’S Jelly Beans and Easter egg hunts, so it felt natural for us to combine these traditions and make it easier for families to enjoy them together,” said Kelly Peyser, Director of BRACH’S and Seasonal Marketing at Ferrara Candy Company. “Our hope is that the first-ever BRACH’S Egg Hunt Hiders service will give families a chance to have a hoppy day of family fun and sweet celebration.”
BRACH’S Does the Heavy Lifting So You Can Just Play
It’s a timely idea, especially when you consider BRACH’S recent national survey:
- 57% of adults wish they could join the egg hunt but usually don’t because, well, they’re the ones hiding the eggs.
- 42% admit they’ve tricked a family member for an egg hunt advantage—because apparently, Easter is the new battleground.
- 46% say jelly beans are their all-time favorite seasonal candy, and we’re betting it’s BRACH’S 20+ flavor lineup that keeps them coming back.
The brand’s survey also revealed the real challenges of Easter prep: from time crunches to budgeting and even deciding what to stuff inside all those plastic eggs. That’s exactly what inspired this creative service, and the collaboration with franchise partner Card My Yard is the perfect match. Known for helping people celebrate big moments in a big way, Card My Yard’s national footprint makes it easy to bring this egg hunt magic to life on a local scale.
Families looking to take their Easter celebrations up a notch can also stock up on BRACH’S candies in stores nationwide or online. They are perfect for snacking, baking, decorating, or stuffing a few extra surprise eggs for good measure.
So if you’re ready to hop to it and give your Easter a sprinkle of fun, flair, and flavor; BRACH’S has you (and your lawn) covered.
