BRIX Holdings, the Dallas-based multi-brand franchising company behind Friendly’s, Clean Juice, Orange Leaf, and several other restaurant concepts, has appointed Erik Jensen as its new vice president of marketing.
A seasoned executive with both agency and in-house experience, Jensen brings a strong background in digital transformation and full-funnel marketing. He has previously held senior leadership roles at Denny’s and Keurig Dr Pepper, and has led award-winning campaigns at Foote, Cone & Belding and DDB, earning accolades such as Effie, Cannes Lion, and ADDY awards.
“Erik brings vast experience working with iconic brands and restaurant leaders, paired with a strategic approach that aligns with our long-term growth projections,” said Sherif Mityas, CEO of BRIX Holdings. “His expertise in developing breakthrough marketing campaigns and strengthening connections with guests will be instrumental as we continue to elevate our portfolio and pursue new opportunities.”
In his new role, Jensen will oversee brand development, marketing strategy, and consumer engagement across BRIX’s family of restaurant brands, including the beloved Friendly’s Restaurants, a 90-year-old American icon known for its signature ice cream creations and classic meals.
