The Rise of “Bae” and Its Perfect Pairing with Panera’s BAEgel Deal
In American pop culture, the word bae has become an endearing way to refer to a loved one—whether a partner, a best friend, or even a… favorite meal. Short for “before anyone else” (or simply a casual twist on babe), the term has embedded itself into everyday conversations, text messages, and, now, even Panera’s Valentine’s Day promotion.
This year, Panera Bread is putting a delicious spin on romance with its BAEgel promotion, offering MyPanera members a buy-one-get-one-free Asiago Bagel Stack sandwich on February 13th and 14th. With the promo code “BAEGEL,” customers can treat their bae (or themselves!) to a second sandwich at no extra cost.
“BAEgel” isn’t just a clever wordplay; it’s a nod to modern love, where food and relationships go hand in hand. And let’s be honest, nothing says “I care about you” quite like sharing a warm, cheesy Asiago Bagel Stack from Panera.
BAE-yond the Bagel: MyPanera Days Brings the Love All Week
While the BAEgel deal steals the spotlight for Valentine’s Day, Panera is spreading the love even further with MyPanera Days, a weeklong celebration of rewards and exclusive offers running from February 12th-22nd. Here’s a peek at what MyPanera members can enjoy:
- BOGO Asiago Bagel Stacks (Feb. 13th-14th) – Share the love with a free sandwich when you buy one using the code BAEGEL.
- $10 Digital Bonus Card – Earn one when you spend $25 online or in the Panera app during MyPanera Days.
- Free Delivery – Orders over $25 qualify for free delivery as a new ongoing MyPanera benefit.
- Gift Card Discount – Get 20% off online Panera gift card purchases.
- Unlimited Sip Club Deal – Enjoy five months of the Sip Club for $5/month + tax or grab the annual plan for $99 + tax.
- Catering Discount – Save $30 on catering orders of $150 or more.
- Special One-Day Reward Drops – Including $2 off Panera’s famous mac & cheese on February 17th and a surprise offer on February 20th.
Panera’s Chief Marketing Officer, Mark Shambura, summed up the sentiment behind the celebration: “Our MyPanera members inspire us with their loyalty all year long, and this Valentine’s Day, we’re excited to share the love.”
A Tasty Tribute to Love—And Bae Culture
The BAEgel promotion is a reflection of how modern relationships are celebrated through shared meals, thoughtful gestures, and of course, food-themed puns. Whether you’re picking up an Asiago Bagel Stack for your partner, your bestie, or just because you deserve it, Panera is making sure everyone gets a little extra love this Valentine’s Day.
And let’s be real: If your bae surprises you with a BAEgel, they just might be a keeper. 💕
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