Buff City Soap is expanding its personal care lineup with the launch of its first aluminum-free deodorant, introducing a plant-based formula designed to provide up to 72 hours of odor control. The new deodorant will be available beginning July 29th in five of the brand’s signature fragrances: Narcissist, Commando, Persnickety, All Hail the Queen, and 99 PomLems.
Made with shea butter and coconut oil, the deodorant is free from aluminum, baking soda, parabens, phthalates, and dyes. The formula is designed for sensitive skin while allowing the body to sweat naturally. Its Triple Odor Control Complex combines Triethyl Citrate, Zinc Ricinoleate, and Propanediol Caprate to help prevent odor before it develops, capture malodors, and deliver long-lasting freshness. The product has also been clinically tested for odor protection and dermatologist-tested for daily use.
“When it comes to personal care, consumers shouldn’t have to choose between thoughtfully selected ingredients, performance and scents they genuinely love,” said Rebecca Latacz, Chief Marketing Officer at Buff City Soap.
The full-size deodorants retail for $13, while limited-time mini versions in the Narcissist and Commando scents are available for $5, offering customers a travel-friendly option.
Known for its plant-based body care, laundry, and home care products, Buff City Soap operates nearly 200 Makeries across more than 20 states. The deodorant launch marks another expansion of the brand’s daily essentials portfolio, bringing its most recognizable fragrances into the growing natural deodorant category.
