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You are at:Home » Unleashed Brands Foundation Commits $1 Million to Help Kids Battling Blood Cancer
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Unleashed Brands Foundation Commits $1 Million to Help Kids Battling Blood Cancer

Franchise Family Rallies Around the LLS Dare to Dream Project with Multi-Year Support
Tim KatschBy Tim KatschMay 30, 20253 Mins Read
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The Unleashed Brands Foundation has announced a $1 million commitment to The Leukemia & Lymphoma Society’s (LLS) Dare to Dream Project over the next five years. From left, Unleashed Brands Founder & CEO Michael Browning, Unleashed Brands Foundation Founder Melissa Browning, and LLS team members celebrate the partnership. (Image Courtesy of Unleashed Brands)
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The Unleashed Brands Foundation has made a resounding statement of purpose and heart with its newly announced $1 million commitment to The Leukemia & Lymphoma Society’s (LLS) Dare to Dream Project. Spanning five years, the pledge places the foundation as a vital ally in the mission to transform treatment and care for children with blood cancer.

Unleashed Brands, a leading youth enrichment platform, is no stranger to empowering kids and families across the country through fun, education, and purpose-driven programming. Now, that mission extends into the fight against childhood cancer.

“At Unleashed Brands, we are passionate about making a positive impact on the lives of children and families in the communities we serve,” said Michael Browning Jr., CEO of Unleashed Brands. “We’re proud to partner with the Leukemia & Lymphoma Society and help in their lifesaving work of transforming treatment and care for kids with blood cancer.”

Activating the Franchise Network for a Cause

The partnership will activate the full spectrum of Unleashed Brands’ family of franchise concepts, including Urban Air Adventure Park, The Little Gym, Sylvan Learning, Snapology, XP League, Class 101, Premier Martial Arts, and Water Wings Swim School. These beloved youth enrichment destinations will feature year-round opportunities for families and guests to give back, including “rounding up” their purchases or buying limited-edition “Sock it to Cancer” socks; an ongoing campaign already beloved by many of their customers.

By becoming a “Pioneer Partner,” the Unleashed Brands Foundation will also play a central role in the LLS Dare to Dream Days, an initiative designed to increase awareness and funding for childhood blood cancer solutions. Funds will also support LLS’s Give for More Life campaign, further expanding the impact of this powerful collaboration.

“We are proud to partner with the Unleashed Brands Foundation to help power innovative research, new, safer treatments, support services, and advocacy for kids,” said Coker Powell, LLS Chief Revenue Officer. “This generous commitment from Unleashed Brands Foundation will make a meaningful difference for those facing blood cancers.”

Giving with Heart and Purpose

The partnership is more than a financial pledge; it reflects the heart and ethos of the Unleashed Brands Foundation, which was founded to give every child, regardless of circumstance the opportunity to learn with intention, play without fear, and grow into a future full of possibility. Since its launch in 2023, the Foundation has extended Unleashed Brands’ impact through education grants, volunteerism, and nonprofit collaborations.

With a long track record of supporting youth causes since 2011, the Unleashed Brands Foundation’s alignment with LLS marks a natural progression in its mission to invest in today’s kids and tomorrow’s leaders.

For more information on the Unleashed Brands Foundation and how to support its mission, visit InvestInKids.org.

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Tim Katsch
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Tim Katsch, CFE, is the publisher of Franchise Brief and founder of Franchise Hire, an executive search firm for franchisors. He chairs the IFA's Education Advisory Council and works as a talent strategy partner inside franchisor organizations, helping teams land priority hires by sharing the brand's story and evaluating roles with a franchise operator's mindset. He previously served as EVP for an emerging franchise brand, overseeing operations, real estate, zoning, construction, and marketing.

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