Smoothie King is spotlighting its new protein-packed Chicken Flatbreads with the launch of a summer marketing campaign featuring television personality and entrepreneur Lindsay Hubbard. Announced July 14th, the collaboration introduces Lindsay’s Summer Duo, a limited-time meal pairing that combines one of the brand’s new Chicken Flatbreads with The Activator® Recovery Watermelon Smoothie.
The campaign plays off Hubbard’s well-known reality television sandwich moment, positioning Smoothie King’s new handheld menu item as a nutritious option for guests seeking an on-the-go meal. Customers can choose from three flatbread varieties, Chicken Chipotle, Chicken Ranch, or Chicken Pesto, each made with grilled chicken, tomatoes and cheese wrapped in a lightly toasted flatbread. Every flatbread contains 15 grams of protein and 270 calories or fewer.
“Our new Flatbreads represent an exciting expansion of our food menu, giving guests even more delicious and nutritious options to fit their lifestyle,” said Claudia Schaefer, Chief Marketing Officer at Smoothie King. “Lindsay Hubbard’s iconic sandwich moment and energetic personality make her the perfect partner to showcase how our new Flatbreads pair perfectly with our signature smoothies, helping guests nourish healthy habits with a meal that’s both delicious and nutritious.”
The campaign includes a 30-second commercial running across connected TV, digital and social media channels throughout the summer.
The initiative also reflects Smoothie King’s continued menu evolution beyond smoothies, building on more than 50 years of nutrition-focused innovation while offering guests additional meal options designed to fit active lifestyles.
