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You are at:Home » Celebree School Launches “Little Learners, Big Earners” to Make Money Smarts Fun for Kids
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Celebree School Launches “Little Learners, Big Earners” to Make Money Smarts Fun for Kids

Early education brand celebrates National Financial Literacy Month with playful pledges, piggy banks, and parent-friendly resources
Tim KatschBy Tim KatschApril 1, 20253 Mins Read
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Image of father and daughter learning about savings with placing a coin in piggy bank
Celebree School Launches ‘Littler Learners, Big Earners’ Campaign to Spark Financial Literacy in Young Learners (Image Courtesy of Celebree)
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April may bring showers, but at Celebree School, it’s raining coins, creativity, and confidence! In celebration of National Financial Literacy Month, the beloved early childhood education brand has rolled out its most imaginative initiative yet: the “Little Learners, Big Earners” campaign. This is a month-long money adventure designed to teach children the basics of saving, spending, earning, and sharing.

Because let’s be honest; it’s never too early to start learning about money. According to a recent article on Investopedia, research shows that kids as young as five begin forming money habits. The World Economic Forum reported the national financial literacy rates are hovering around 50%, with this in mind Celebree is stepping in to raise a generation of financially fearless youngsters.

“Financial education isn’t just about dollars and cents – it’s about shaping responsible, confident decision-makers,” said Kristen Miller, Director of Education at Celebree School. “By introducing financial literacy early, we’re giving children the foundation they need to make smart financial choices that will benefit them for a lifetime.”

Piggy Banks, Pledges, and Playtime with Purpose

The “Little Learners, Big Earners” campaign is bursting with interactive ways for families to dive into dollars and “sense” — no calculators required!

Take the Pledge:

Kids can kick things off by decorating their very own piggy bank printout and signing the Little Learners, Big Earners Pledge. This pledge promisis to “save smart, spend wisely, earn proudly, share kindly, and keep learning about money.” Parents can join the fun by posting photos of their tiny tycoons on social media with #LittleLearnersBigEarners. Bonus: families who share their pledge moments are entered to win a Pretend & Play Calculator Cash Register and a Celebree Swag Bag, complete with a karaoke machine (because every mini mogul needs a mic, obviously).

Downloadable Financial Fun Packs:

From “Piggy Bank Bingo” to make-believe shopping sprees, Celebree’s free, printable activity kits bring the money lessons home. These games make cents (literally) and sense (educationally), helping kids learn while they play.

Webinar for Parents:

It’s not just about the kids. On April 28th from 6–7 p.m. ET, parents can tune into a free webinar hosted by Celebree featuring Gino Zazzetta, CFP from Fusco Financial. The session will walk families through savings strategies and planning tips to prepare for their child’s future. This will be from piggy banks to 529 plans and beyond.

Inside the Classroom: Big Lessons for Little Learners

In true Celebree style, the campaign isn’t limited to the home. Inside classrooms, little ones will become Financial Scholars, proudly displaying decorated piggy banks and their big financial dreams. Schools will also host a friendly nationwide Penny War fundraiser, where kids learn about the power of giving back while supporting Ronald McDonald House Charities.

With programs for children ages six weeks to 12 years old, Celebree School lives by its motto to Grow People Big and Small™. The curriculum nurtures not only bright minds, but kind hearts and curious spirits. They do this by combining educational excellence with hands-on experiences that spark lifelong learning.

Families nationwide are encouraged to join the “Little Learners, Big Earners” movement, helping kids make sense of cents one playful pledge at a time.

Learn more and download your free activity kits at celebree.com/little-learners-big-earners.

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Tim Katsch
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Tim Katsch, CFE, is the publisher of Franchise Brief and founder of Franchise Hire, an executive search firm for franchisors. He chairs the IFA's Education Advisory Council and works as a talent strategy partner inside franchisor organizations, helping teams land priority hires by sharing the brand's story and evaluating roles with a franchise operator's mindset. He previously served as EVP for an emerging franchise brand, overseeing operations, real estate, zoning, construction, and marketing.

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