When Jersey Mike’s Subs announced in April 2025 that it was becoming the Official Sub Sandwich Sponsor of the NFL, the brand signaled more than a…
Author: Tim Katsch
Tim Katsch
Tim Katsch, CFE, is the publisher of Franchise Brief and founder of Franchise Hire, an executive search firm for franchisors. He chairs the IFA's Education Advisory Council and works as a talent strategy partner inside franchisor organizations, helping teams land priority hires by sharing the brand's story and evaluating roles with a franchise operator's mindset. He previously served as EVP for an emerging franchise brand, overseeing operations, real estate, zoning, construction, and marketing.
Social Media as a New Front Door for Franchise Brands In a digital-first world, where attention spans are fleeting and brand loyalty is hard-won, franchise brands…
iCode is partnering with Codie Blocks to introduce coding education to children as young as three through its Early Childhood Parent and Child Classes across 70+…
Dippin’ Dots has become the exclusive frozen treat provider at Urban Air Adventure Park, a leading indoor adventure destination for families. The partnership brings the iconic…
For decades, franchising success was measured in storefronts. Growth equated to more doors, more square footage, and more physical presence. But in today’s dynamic market, where…
In the competitive world of franchising, attracting the right franchisees is about more than just having a great brand. For many franchisors, the key to building…
Walk down any busy street in a bustling city or suburban shopping district, and you will likely encounter the familiar glow of a drive-thru menu board,…
When you dive into the FDD of a franchise brand, you will see a section titled “Item 7 Estimated Initial Investment”. Within this section, you will…
What is nostalgia marketing? Imagine you’re eight years old, racing Hot Wheels cars down plastic orange tracks in your bedroom, competing against friends to see whose…
In the wake of devastating floods sweeping across Texas, Pet Supplies Plus has teamed up with Best Friends Animal Society to deliver urgent aid to affected…