Tropical Smoothie Cafe® is diving into the mermaid-core trend with its latest limited-time offering, “Mermaid Style.” Starting Nov. 10th, guests can add a blue shimmer sugar topping. This brings a touch of iridescent sparkle to any smoothie or bowl at no extra cost. The new option, available in-cafe, online, or through the app, blends the brand’s tropical spirit with an imaginative, whimsical twist.
“Mermaid Style is pure fun — it’s colorful, joyful and a little unexpected, just like us,” said Deborah von Kutzleben, Chief Marketing Officer of Tropical Smoothie Café, LLC. “We love finding new ways to help our guests feel the vibe of the tropics in their everyday life.”
Fans can also experience the shimmer in real life at special mermaid-themed activations, including events at the Jacksonville Jaguars game on Nov. 16th and a Baltimore Ravens Purple Friday Caravan stop on Nov. 14th in Pasadena, Md. Both celebrations will feature interactive moments and surprises, all shared across Tropical Smoothie Cafe’s social media channels.
Available for a limited time at participating locations nationwide, Mermaid Style brings a glittering wave of tropical joy to everyday life — no fins required.
