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You are at:Home ยป Snoop Dogg Launches First Coffee Shop, (S.W.E.D.) Smoke Weed Every Day, in Amsterdam
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Snoop Dogg Launches First Coffee Shop, (S.W.E.D.) Smoke Weed Every Day, in Amsterdam

This is S.W.E.D. location #2 this summer and marks the first step of a global expansion of the franchise
Tim KatschBy Tim KatschJuly 30, 20242 Mins Read
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S.W.E.D.'s interior features impressive homages to founder Snoop Dogg, such as a banquette with a giant golden Doberman statue and transparent Westside symbol.
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While it may have started with Jin & Juice; entrepreneur Snoop Dogg proudly announces the opening of his first coffeeshop, Smoke Weed Every Day (S.W.E.D.), located at Marnixstraat 333, 1016 TC Amsterdam. The coffee shop brings Snoop’s signature style and passion for cannabis culture to a city that embraces its cannabis cafes as is known for its famed canals and canal boats.

Toted as more than just a coffee shop; it is a cultural hub that embodies Snoop Dogg’s vision of a premium cannabis experience. The shop features a unique blend of high-quality products, exclusive strains, artisanal edibles, and top-tier cannabis accessories, all handpicked by Snoop himself.

“Amsterdam has always embraced cannabis, and so have I,” said Snoop Dogg. “It’s only right that I bring S.W.E.D. global to this iconic city that understands the joy of great cannabis and a good time.”

Situated in the bustling and picturesque area of Marnixstraat, S.W.E.D. is easily accessible and nestled in a prime location known for its vibrant nightlife and cultural significance. It’s a place that locals and tourist can enjoy in harmony.

The ground floor welcomes visitors with a modern and sleek design (check out the photo), featuring a well-stocked retail area where customers can browse and purchase a variety of cannabis products. Snoop Dogg’s character is transformed into the decor; from striking graffiti art to iconic images and phrases. It’s unique, urban,

As reported in their recent press release. S.W.E.D. will officially open its doors to the public on August 1, 2024. All are invited to visit and experience the unique offerings and ambiance that S.W.E.D. provides.

Source: Death Row Records Cannabis

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Tim Katsch
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Tim Katsch, CFE, is the publisher of Franchise Brief and founder of Franchise Hire, an executive search firm for franchisors. He chairs the IFA's Education Advisory Council and works as a talent strategy partner inside franchisor organizations, helping teams land priority hires by sharing the brand's story and evaluating roles with a franchise operator's mindset. He previously served as EVP for an emerging franchise brand, overseeing operations, real estate, zoning, construction, and marketing.

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