Hardee’s is revving up race season with the launch of Bubba’s Full Throttle Meal, a limited-time collaboration with 23XI Racing and NASCAR driver Bubba Wallace. Available now through the My Rewards app and online while supplies last, the meal combines fan-favorite menu items with exclusive collectibles for racing enthusiasts.
The combo includes five spicy hand-breaded chicken tenders served with Buffalo Ranch dipping sauce, medium fries, a medium Coca-Cola, and a collectible No. 23 Hardee’s die-cast car inspired by Wallace’s race vehicle. Guests also receive the meal in custom packaging featuring artwork by illustrator Stephen Bliss, whose bold design celebrates the partnership.
“I’ve never been afraid of a little spice, so building a meal around Hardee’s spicy tenders was an easy choice,” Wallace said. “Add fries and a Coke, and you’ve got the perfect combo. I can’t wait for fans to check it out and make it part of their race-day routine.”
The promotion builds on Hardee’s expanding relationship with 23XI Racing following the brand’s return to NASCAR earlier this year as the Official Quick Service Restaurant of NASCAR. Founded in 1960, Hardee’s operates restaurants across the United States and is known for its made-from-scratch biscuits, charbroiled burgers, and hand-breaded chicken offerings.
