Build-A-Bear Workshop (NYSE:BBW) and KFC®, two beloved brands known for creating memorable experiences, have joined forces for a one-of-a-kind collaboration that’s equal parts fun and flavorful. Launching today, the limited-edition collection marries Build-A-Bear’s signature creativity with KFC’s iconic fried chicken charm, offering fans of both brands a playful way to celebrate togetherness this holiday season.
Comfort Food Meets Comfort Plush
The collection, available exclusively at Build-A-Bear Workshops and online at www.buildabear.com, features several KFC-inspired items designed to delight fried chicken lovers and collectors alike:
- KFC Bucket Costume: A miniature version of the famous red-and-white bucket, perfect for dressing up your furry friend in finger-lickin’ style.
- KFC Plush Chicken Wristie: A plush chicken leg accessory that attaches to your bear’s paw, offering a whimsical nod to KFC’s signature comfort food.
- KFC Pajama Outfit: A cozy two-piece set featuring a onesie and chicken leg slippers, ideal for snuggling up in crispy-cute comfort.
“This collection is a blend of creativity, nostalgia, and fun that unites fans of both iconic brands in an unexpected way,” said Sharon Price John, President and CEO of Build-A-Bear Workshop. “It’s all about delivering playful, memorable experiences—served up with a side of KFC’s signature comfort. Together, we’re bringing two beloved passions—customization and comfort food—to the table in a whole new way.”
A Perfect Pairing for the Holidays
The partnership arrives at an ideal time, as families and friends gather for the holidays. Build-A-Bear’s interactive and heartwarming experiences align seamlessly with KFC’s long-standing tradition of bringing people together over buckets of its legendary fried chicken.
There’s nothing quite like the joy on a child’s face when they step into a Build-A-Bear Workshop for the first time. From choosing their furry friend to stuffing it with love and personalizing it with accessories, the entire experience creates magical memories that last a lifetime. The interactive nature of Build-A-Bear sparks imagination and gives children a special opportunity to create something uniquely their own.
This enchanting environment is part of what makes Build-A-Bear a beloved destination for families worldwide. From the brightly lit displays to the cheerful atmosphere and enthusiastic associates, every visit is designed to be a celebration. Adding the KFC-inspired collection to this tradition makes the experience even more fun and memorable, especially for families who cherish KFC’s legacy of comfort and connection.
KFC Continued Innovation
KFC, celebrating over 70 years of finger-lickin’ good meals, recently expanded its offerings to include a new Kids Meal with Original Recipe® tenders—perfect for sharing with younger family members. Now, this collaboration adds a playful new dimension to KFC’s tradition of comfort and connection.
Whether you’re gifting a plush homage to your favorite fried chicken brand or adding a whimsical keepsake to your collection, this “collaBEARation” is sure to spark joy for fans of all ages.
Guests can explore the collection starting today at participating Build-A-Bear Workshops or online.
