Wendy’s is bringing the world of Illumination’s Minions & Monsters to restaurants across the U.S. with a new limited-time promotion featuring exclusive collectibles, themed menu items, and a movie-inspired dining experience.
The partnership launches ahead of the film’s theatrical debut on July 1st. Beginning June 15th, guests can order the new Minions & Monsters Meal, which includes a choice of a Big Bacon Classic® or Spicy Chicken Sandwich, Small Hot & Crispy Fries, a Small Banana Frosty Swirl®, and one of four Wendy’s-exclusive Minions blind box collectibles.
The campaign also introduces the Banana Frosty Swirl, featuring banana cream sauce blended into Wendy’s signature Vanilla Frosty®, along with two themed Coca-Cola Freestyle® beverages: Pineapple Minion MischieFizz and Goomi’s Glimey Lime.
Families can join the fun now through the Minions & Monsters Kids’ Meal, which comes with one of six collectible toys inspired by characters from the upcoming film.
“The best partnerships start with an understanding of what our fans are passionate about,” said Lindsay Radkoski, U.S. Chief Marketing Officer for The Wendy’s Company.
As one of the world’s largest quick-service restaurant brands, Wendy’s continues to leverage major entertainment partnerships to create limited-time experiences that connect with guests beyond the menu.
