Code Ninjas has appointed Paul Eulette as Vice President of Partnerships, adding an experienced brand partnerships executive to help expand strategic collaborations across its kids’ coding franchise.
Eulette brings more than two decades of experience in licensing, consumer marketing, experiential marketing, and strategic partnerships. Throughout his career, he has worked with globally recognized brands including The Elf on the Shelf®, Squishmallows®, and Cartoon Network®. In his new role, he will lead partnership development across the technology, gaming, entertainment, sports, and consumer brand sectors.
Since joining the company in March, Eulette has focused on creating partnerships that extend learning beyond the dojo by connecting students with real-world technology applications. Code Ninjas plans to expand project-based experiences and industry collaborations that help students develop technical, creative, and leadership skills while enhancing the learning experience.
The company has already seen early momentum through a recent collaboration tied to a major streaming platform’s upcoming STEM-focused production, where select Code Ninjas centers served as casting and community engagement hubs for students.
With more than one million students served across more than 350 locations in the United States, Canada, and the United Kingdom, Code Ninjas continues to grow its coding, robotics, and AI education programs for children ages 5 to 14. The new partnerships strategy is expected to provide additional value for franchisees by increasing community engagement, boosting local awareness, and creating unique opportunities for students and families.
