A Longstanding Tradition of Giving Back
Domino’s Pizza, one of the most recognized names in the global franchise industry, is once again uniting its franchise and corporate stores across the United States in support of a cause that touches hearts everywhere. Now through January 4th, 2026, Domino’s customers can help in the fight against childhood cancer by simply ordering a pizza.
For the 22nd consecutive year, Domino’s is partnering with St. Jude Children’s Research Hospital during the annual Thanks and Giving® campaign, a national fundraising effort that has become a cornerstone of the holiday season for the Domino’s brand. This year’s campaign not only renews Domino’s commitment to the children and families at St. Jude but builds on a bold promise: to raise $300 million by 2034.
The Power of a Slice: How Customers Can Help
From now through early January 2026, Domino’s customers have several easy ways to contribute:
- Order the St. Jude Giving Combo for $26.99, which includes two large two-topping pizzas, an eight-piece Stuffed Cheesy Bread, a two-liter beverage, and a $1 donation to St. Jude.
- Add a donation when ordering over the phone, in-store, or online.
- Round up the total online order to include a donation.
In the words of Joe Jordan, Domino’s chief operating officer and president – U.S., “Every child deserves to live their best life, and when customers purchase the St. Jude Giving Combo or add a donation to their pizza order, they help make cures possible for kids with cancer. We’re grateful to be able to provide customers with ways to give charitably, while ordering the pizza they love.”
This simple act of giving through a meal shared with family or friends carries profound impact for families facing the unimaginable.
St. Jude: A Legacy of Lifesaving Research
Founded in 1962 by entertainer Danny Thomas, St. Jude Children’s Research Hospital opened its doors with one powerful vision: that “no child should die in the dawn of life.” At the time, childhood cancer was considered nearly untreatable, with a survival rate below 20%. Today, thanks to decades of research and innovation, that number has soared to more than 80%.
St. Jude remains at the forefront of pediatric cancer treatment and research. It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. What makes the hospital truly extraordinary, however, is its commitment to families: no patient ever receives a bill for treatment, travel, housing, or food.
This model of care is fueled entirely by donors and partners like Domino’s, whose contributions ensure that children receive state-of-the-art treatment regardless of financial circumstance.
Domino’s $300 Million Commitment: A Franchise-Wide Effort
Since 2004, Domino’s and its customers have raised over $143 million for St. Jude, funding critical research and care. In 2024, Domino’s made headlines with the announcement of its plan to double that impact by 2034, marking 30 years of charitable partnership.
This level of commitment is made possible by the company’s franchise-driven model. Of the 21,700+ Domino’s stores worldwide, 99% are owned and operated by independent franchisees. These are entrepreneurs who not only serve up pizzas but serve their communities. In the U.S., these local business owners are the frontlines of the St. Jude campaign, engaging customers, encouraging donations, and helping amplify the mission at a grassroots level.
This dynamic reflects what some in the franchise world call “franchise heart”—a concept rooted in purpose-driven growth, where franchises leverage their reach and resources to uplift communities in meaningful ways.
The Impact: Real Kids, Real Lives
The St. Jude Thanks and Giving® campaign, launched annually during the holiday season, is a time when many brands look inward and recommit to giving back. For Domino’s, this campaign is more than a seasonal gesture; it’s a reflection of corporate values that resonate year-round.
Participating in the campaign allows customers to extend the joy of giving beyond their own homes and into the lives of families who rely on the lifesaving care at St. Jude.
The continued success of this initiative underscores the power of micro-donations. Each dollar given with a pizza order adds up; every rounded-up total fuels another day of research, another treatment, another child’s chance at survival.
Behind every donation is a story; families facing cancer diagnoses, children undergoing life-saving procedures, and healthcare workers on the frontlines of pediatric research.
St. Jude shares its discoveries freely, meaning treatments developed in Memphis benefit children across the globe. These breakthroughs help doctors at hospitals and cancer centers everywhere improve the quality of care. Domino’s contributions don’t just fund a building; they fund a global ripple effect of hope.
The Domino’s-St. Jude relationship also goes beyond financial contributions. In 2020, Domino’s committed to the creation of The Domino’s Village, a housing facility on the St. Jude campus that now provides free lodging for patients and families undergoing treatment. This type of investment solidifies Domino’s role not just as a donor, but as a genuine stakeholder in St. Jude’s mission.
A Franchise Industry Model for Impact
Domino’s approach to giving is a blueprint for other franchise brands seeking to integrate corporate social responsibility with operational excellence. By tying charitable giving directly into its menu options, Domino’s makes it easy for both franchisees and customers to get involved.
This strategy is not only effective but scalable; it allows thousands of independently operated locations to participate in a unified campaign while maintaining flexibility at the local level. It’s a win-win for the brand, its operators, and the communities they serve.
As franchise businesses across sectors explore ways to deepen their community connections, the Domino’s-St. Jude partnership stands as a compelling example of how mission-driven values can align with franchise growth.
Final Slice: A Call to Action
Ordering a pizza may seem like a small act, but when linked to a cause as powerful as St. Jude, it becomes a step toward a cure. With the goal of raising $300 million by 2034, Domino’s is inviting its entire network; franchisees, employees, and customers to come together once again.
So, whether it’s a Friday night family meal or a gameday order, every Giving Combo or rounded-up total is a reminder that kindness can be delivered, one slice at a time.
To learn more or donate, visit dominos.com or stjude.org.
