As the summer sun begins to shine, Panera Bread is raising the bar on refreshment by teaming up with PEPSI®, STARRY®, and rugby phenom Ilona Maher to launch its “Summer of Free Sips” campaign. The offer invites new subscribers to enjoy three free months of the Panera Unlimited Sip Club; just in time for poolside lounging, road trip pit stops, and iced-coffee-fueled workdays.
Maher, known for her dynamic plays on the rugby field and her equally magnetic social media presence, is the perfect face for a campaign celebrating both high performance and hydration. “From being a star athlete to a social media sensation, Ilona Maher is a member of many clubs that people only dream about joining,” says Panera. But when it comes to thirst-quenching value, the Unlimited Sip Club is the MVP.
What’s in the Unlimited Sip Club?
Panera’s Unlimited Sip Club is more than a summer perk; it’s a beverage hero. The membership includes access to over 20 drink options, from Pepsi-Cola® fountain classics to iced teas, flavored lemonades, and both hot and iced coffees. Members can enjoy a new drink every two hours, giving them the flexibility to keep cool whether they’re heading to a workout, soaking up sun at a picnic, or breezing through the drive-thru on a road trip.
Subscribers can order through the Panera app or in-café, making it a seamless addition to any schedule. “Our guests love the choice and variety that comes with the Panera Unlimited Sip Club, and this summer, we’re partnering with PEPSI®, STARRY® and Ilona Maher to take it to the next level,” said Mark Shambura, Chief Marketing Officer at Panera. “Whether you’re poolside or powering through your day, we’re making it easy and fun to sip all summer long.”
Sip All Summer for Free
To take advantage of the “Summer of Free Sips” promotion, new members must sign up by June 30th. Once enrolled, they’ll receive full access to the Sip Club benefits for three whole months; absolutely free. It’s a summer subscription that brings serious flavor without the price tag.
To join, download the Panera app or visit PaneraBread.com/UnlimitedSipClub today and get sipping.
