Franchise Brief
Franchise news, stories, and insights shaping today’s franchise industry.
Franchise Articles
Franchising a business is not a single event. It is a series of decisions, each one made at a different stage of growth, each one carrying its own set of risks. For brands navigating that journey without a roadmap, the margin for error compounds quickly. For those who work alongside…
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Franchise Pulse
Take a quick look at what’s happening in the Franchise Industry with new Launch Items, Menu Updates and Talent Moves
Rita’s Italian Ice & Frozen Custard is marking the First Day of Spring on March 20th with its annual free Italian Ice giveaway and a new seasonal collaboration with the PEEPS brand. Guests visiting any of Rita’s 600-plus locations nationwide can receive a free 6-ounce Italian Ice as part of…
Choice Hotels International has promoted longtime legal executive Jeff Lobb to Senior Vice President, General Counsel & Secretary, effective March 26th, 2026. In the role, Lobb will oversee the company’s global legal and public policy strategy while serving on the executive leadership team. Lobb will report directly to President and…
Experience the heart of franchising with stories of Giving, Volunteering, and Caring
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From the Archives: Interviews
Franchising is often celebrated for its proven systems, recognizable branding, and strong corporate support. However, the true competitive advantage often comes from…
“As we enter 2026, the economics of franchise growth have reached an inflection point where time saved has become the single most…
When Magnolia Bakery first opened its doors in 1996 on a quiet street corner in New York’s West Village, nobody could have…
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Earlier Articles & News
What is nostalgia marketing? Imagine you’re eight years old, racing Hot Wheels cars down plastic orange tracks in your bedroom, competing against…
In the wake of devastating floods sweeping across Texas, Pet Supplies Plus has teamed up with Best Friends Animal Society to deliver…
There was a time when pulling up to a drive-thru and ordering an entire meal for just a few dollars was commonplace.…
