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    You are at:Home » McDonald’s and John Cena Team Up to Deliver a Smackdown on High Prices with New McValue Menu
    Marketing

    McDonald’s and John Cena Team Up to Deliver a Smackdown on High Prices with New McValue Menu

    Tim KatschBy Tim KatschJanuary 13, 20253 Mins Read
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    John Cena in yellow sweater holding McValue Menu
    John Cena & the McValue Menu (Image Courtesy of McDonald’s USA )
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    In a move that feels like a John Cena finishing move straight out of WrestleMania, McDonald’s has unveiled its highly anticipated McValue™ menu. Launching nationwide, this new value platform is set to lay the smackdown on your cravings and budget simultaneously. With a flurry of deals and a partnership with Cena himself, this initiative might just be McDonald’s version of a WWE championship belt.

    The McValue Menu: A Game-Changer for Hungry Fans

    Starting today, customers can unleash their inner foodie by mixing and matching their favorite items with the new Buy One, Add One for $1 offer. Think of it as the fast-food version of Cena’s legendary “Five Moves of Doom”—simple, effective, and guaranteed to deliver. Pair a Sausage McMuffin with Hash Browns for breakfast, or double down with two McChickens for lunch. Your meal, your rules.

    Various McValue menu items broken down by deal category
    McValue Menu (Image Courtesy of McDonald’s USA )

    And if you’re looking for more, the $5 Meal Deal has been extended into 2025. For just $5, you get a McDouble, McChicken, fries, nuggets, and a drink. It’s a combo so powerful, it might just rival Cena’s “You Can’t See Me” taunt in terms of impact.

    John Cena: The McValue MVP

    As if the deals weren’t enough to get fans hyped, McDonald’s has recruited none other than John Cena as the face of McValue. Cena, a self-proclaimed McDonald’s fan, is stepping into the ring to show fans how to make the most of the menu.

    “I always talk about ‘earning my sunset,’ and there’s nothing like heading to McDonald’s after completely crushing your day,” Cena said. “The fact that fans can mix and match with the new McValue menu to get great deals on the food they love is going to be an absolute game-changer.”

    Cena’s go-to combo? A Sausage McMuffin and Hash Browns, proving he’s not just a champion in the ring but also at breakfast.

    McValue Offers: More Than Just Food

    But wait—there’s more. In true over-the-top Cena fashion, McDonald’s is taking the McValue experience beyond the menu by partnering with 16 different brands. Fans can score $3 million worth of promotional offers, including $1 YouTube TV subscriptions, free in-flight Wi-Fi on American Airlines, and even Tinder Gold Premium access. Talk about tag-teaming value into every aspect of your life.

    All you need to do is engage with McValue ads on your favorite platforms to unlock these exclusive perks. It’s a deal so good, even the Undertaker would nod in approval.

    A Royal Rumble of Savings

    As McDonald’s franchisees across the country roll out local deals, it’s clear the Golden Arches are catering to everyone. Whether you’re a solo diner or feeding your squad, McValue delivers a suplex to high dining costs.

    McDonald’s President Joe Erlinger summed it up best: “When it comes to value, we know there’s no one-size-fits-all. From deals on their personal go-to order to universal favorites, we’re excited to give fans more ways to save every time they visit one of our restaurants.”

    So lace up your boots, channel your inner WWE superstar, and head to McDonald’s to grab the McValue menu. It’s a championship-level experience your wallet will cheer for.

    To learn more about the “value” trend in 2025, read our recent article Affordable Indulgence Drives Mountain Mike’s Strategy Amid Budget-Friendly Dining Trends.

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    Tim Katsch
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    Tim Katsch is a former EVP of a national franchisor, where he led operations, real estate, construction, and marketing. He now runs Franchise Hire, a recruiting and executive search firm that helps franchise brands build exceptional teams, and publishes Franchise Brief, a platform covering trends and insights shaping franchising today. Tim is also the author of Coach Up: A Manager’s Quick-Start Guide to Workplace Coaching, a practical guide that helps general managers and new leaders become confident workplace coaches who bring out the best in their teams.

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