Franchise News
Franchise Brief is the Heart and the Pulse of the Franchise Industry.
We deliver quick franchise news with lasting insight, helping industry professionals stay informed without the noise. Our reporting focuses on what matters most across franchising, from talent and leadership to technology, marketing, growth, and brand evolution.
Franchise Brief covers operational realities and emerging trends, menu innovation and milestones, along with the people and decisions shaping franchise systems every day. Our approach favors clarity, relevance, and context over volume or hype.
At its core, Franchise Brief began with a focus on Franchise Heart. These are stories of giving, care, and community impact within the franchise ecosystem. That foundation remains a guiding light and continues to represent an important part of what we publish.
Where Insight, Reality, and Perspective Meet
At the same time, we recognize that franchise news is more than heart alone.
It includes challenge and friction, growth and correction, ambition and restraint, transformation and reinvention. It reflects wins worth celebrating and lessons worth examining. Franchise Brief exists to tell that full story — responsibly and without gloss.
To support this mission, we curate a defined set of editorial sections designed to provide signal, structure, and perspective. Together, these sections act as both a lens into the franchise landscape and a lighthouse for franchise operators, team members, executives, partners, and emerging brands navigating an increasingly complex system.
In addition to reporting, we publish the Franchise Executive Brief, which is a distinct editorial series dedicated to informed opinion, leadership perspective, and strategic commentary. These articles are intentionally framed as analysis and viewpoint, offering space for experienced operators, executives, and industry voices to explore ideas and decisions shaping franchising today. Opinion content is clearly labeled and exists alongside (not in place of) our franchise news and briefs.
We believe in transparency in the content we publish, the articles we write, and the stories we choose to tell. On this page, we outline the purpose and intent behind each section of Franchise Brief, clarifying how each contributes to a clearer, more useful understanding of the franchise industry.
This page will evolve as Franchise Brief continues to grow. We invite you to check back often as we refine our coverage, expand our voices, and deepen our role as a trusted industry resource.
Franchise News & Article Categories
To establish a starting point; all posts on Franchise Brief will fall under the global title of “franchise news.” Franchise News is made up of many categories. For every post a category or multiple categories will be listed. You can find this at the top left of the franchise news article in white letters with a dark pink background. In the below example, this article is what we call Menu Magic. Below we will define each category.
News
The franchise News Category is dedicated to general franchise industry news that is fairly broad and encompasses many mass-appeal stories. Many times, posts within this category do not directly fall under other categories below. We can think of the Franchise News category label as the general category.
Franchise Heart
Franchise Heart is the catalyst for writing our first articles on chisenews.com. You can learn more about this category in our article What is Franchise Heart? Simplistically, franchise heart is when people within the franchise industry are caring, giving, altruistic, and kind-hearted. We love learning about and sharing this kind of franchise news.
Franchise Tech
Franchise Tech News features stories about technology in the franchise industry. This technology will touch on point-of-sale systems (POS), marketing tech, Artificial Intelligence (AI), and beyond. The intention is to give consumers, franchisees, and franchisors a place to come to learn about what’s cutting edge in the franchise industry so they can interact with it at a unit level, utilize it to improve their business, or implement it as a franchise brand.
Menu Magic
Menu Magic is a fun category where we explore what new items or retro throwbacks are coming to menus around the country from QSR, Fast Casual, and Dine-In franchise brands. This category may overlap with collaborations such as when Nothing Bundt Cakes teamed up with Pop Tarts. It may touch on moments when sports icons or celebrities pair their love for food with franchise heart. Such as when NFL Player JJ Watt Revealed His Celebration Meal. New trends may also be happening in the franchise space, such as the Boba Tea craze; that we will cover and share what we find.
Franchise Milestones
Milestones in franchising should be celebrated. Perhaps it’s opening the 100th location, serving 10,000 customers, or achieving an industry award. We reserve the franchise milestones category to discuss growth and inflection points within a franchise brand’s journey.
Talent Spotlight
In talent spotlight, we report on individuals’ major achievements, career transitions, and brands new team members. These posts are normally shorter and focus on discussing the achievement, event, or transition that is being spotlighted.
Industry Articles
Industry articles focus on a primary topic that impacts the franchise industry as a whole. There will not be a featured brand, concept, or person in these style articles. In full transparency, depending on the writer, there may be interaction between facts and opinions. We will diligently label when opinions or alternative thoughts are injected into industry articles.
Private Equity
Private Equity articles are written to explore the latest in private equity within franchising. From acquisitions and strategic investments to partnerships and the evolving impact of PE on franchise growth and brand development.
Franchise Contests
Contests are fun, each one is unique and many of our readers benefit from hearing about what’s going on among various franchise brands. Customers of franchise brands love to experience and interact with various contests and perhaps win something cool for their family. Franchise Brief Franchise Contests category is a great place to come and see what’s new. While franchisees and franchisors expressed they have gleaned some insight to spark ideas for their own franchise brands.
Franchise Events
Under the franchise events category Franchise Brief will report on events taking place within the franchise industry. This might include researching an event and sharing facts about what the event will offer. It can also include reporting on events that a writer is currently at or recently attended. Franchise events are intended to gain insight into value as an attendee, support readers in knowing what events are around the corner, and share pertinent information to developments within the event segment. Events listed may be associated with brands such as The International Franchise Association (IFA) or The Great American Franchise Expo.
Franchise Book Review
Sample
Franchise News Opinion Article
We recognize that the franchise news we share is based on facts, interviews with brands and subject matter experts in the industry. However, there are moments when first hand experience will be beneficial in telling the story or articulating an industry article. In these moments when the writer heavily shares their opinion or experience, we will label that article with a category title of Opinion Article. This will be at the top left of the post, next to the primary category, as in the example below.
Franchise News & Public Relations
We welcome information and news from internal and external public relation teams. Providing information, news, or press releases does not translate directly into an article on Franchise Brief. However, if we believe the a story will be meaningful to the Chise community we would love to be the first to write about it.
Note: Our writers generally steer away from subjective language provided by public relations and marketing divisions within their writing to provide franchise news without a biased flair. For example, stating a franchise is the most technologically advanced franchise is not something a writer can necessarily prove within the contents of an article or back up with substantial facts. However, writing about the technology that brand provides its franchisees and consumers and its overall impact is something a writer would engage and share.
Sponsored Franchise Articles / Posts
Franchise Brief does display side & banners ads; as well as sponsored articles. All sponsored articles or ads on the website are labeled and clearly identified as such with the words SPONSORED in all caps.
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