As Jake Paul prepares for his much-hyped “Fight of the Century” against boxing icon Mike Tyson on Friday, Nov. 15th, at Arlington’s AT&T Stadium, he’s making another major move—this time outside the ring. Paul announced a groundbreaking partnership with Dog Haus, the award-winning national restaurant and sports bar chain, expanding his influence from sports entertainment to the culinary world.
The partnership brings Paul and his business partner, Nakisa Bardarian, onto Dog Haus’s Board of Directors, where they’ll play a key role in driving the brand’s strategic vision and global expansion. As part of the deal, Paul will also become a 25-unit franchise owner, kicking off with four locations across Texas, including Dallas, Houston, and San Antonio. The rollout will eventually expand into Florida and Paul’s home of Puerto Rico.
“I’m all in,” Paul said during a recent visit to Dog Haus’s Arlington location. “I’ve been a fan of Dog Haus for years, and I’m fired up to push the limits and help take this amazing brand to a whole new level. I’m jumping in their corner and excited to introduce their food and experience to everyone across the country!”
Bringing Jake Paul’s Influence to Dog Haus Fans
This partnership goes beyond traditional franchising. Leading up to the Paul vs. Tyson fight, Dog Haus is integrating Paul’s star power into the customer experience with exclusive “Fight Night Haus Parties” across all its locations. These events will feature special offers, exciting surprises for guests, and even in-person meet-and-greets with Paul at select locations. In addition, Paul’s influence will extend to menu innovations, giving fans even more reason to visit Dog Haus for a fresh take on its popular chef-driven hot dogs, sausages, and burgers.
Dog Haus, which is celebrated for its hormone- and antibiotic-free all-beef dogs, 100% Black Angus burgers, and hand-battered wings, will also benefit from Paul’s promotional expertise. Dog Haus CEO Michael Montagano shared his enthusiasm for the partnership, noting that the decision was based on more than just Paul’s celebrity status.
“Our relationship with Jake really has very little to do with his celebrity,” Montagano said. “It’s about his dynamic personality, relentless drive, and the fact that he has revolutionized the way we communicate, all of which align perfectly with our brand’s ethos.”
With Paul now in their corner, Dog Haus is positioning itself for a new era of growth and fan engagement. His role as a franchisee and board member, paired with his promotional skills, will not only elevate the brand’s national presence but also bring a new generation of customers into its fold. As Jake Paul steps into the ring against Tyson, he’s also stepping into a new chapter with Dog Haus, blending his passion for entertainment with culinary innovation. This collaboration sets the stage for big wins, both inside and outside the ring.
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