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    You are at:Home - Launch Lane - Scenthound Expands Houndswell® Line with New Dental Supplement
    Launch Lane

    Scenthound Expands Houndswell® Line with New Dental Supplement

    With the introduction of Houndswell Daily Dental Support, Scenthound continues to fulfill its mission of giving dogs the healthy, happy lives they deserve—one wagging tail at a time
    Timothy KatschBy Timothy KatschSeptember 16, 20243 Mins Read
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    Image of Houndswell Daily Dental Support by Scenthound. In picture is product and scenthound team member
    Houndswell Daily Dental Support
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    Scenthound, a leading dog wellness franchise in the U.S., is once again making strides in the pet care industry with the expansion of its exclusive retail line, Houndswell®. The company has introduced Daily Dental Support, a dental health supplement designed to combat periodontal disease in dogs. This new product, available exclusively at Scenthound’s locations, supports the brand’s mission of making routine dog care more accessible. To celebrate the launch, Scenthound is offering a buy one, get one 50% off promotion on the 45-day supply through October 31st.

    Leading the Pack in Pet Wellness

    Scenthound has long focused on creating products and services that enhance a dog’s overall health, from hygiene to preventative care. The Houndswell product line complements this mission by offering dog owners veterinarian-grade solutions they can use at home, between visits to the Scenter.

    “We want to ensure that dog parents are equipped with the solutions they need to maintain their dog’s health and hygiene at home between Scenthound visits,” said Jessica Vogel, Co-Founder and Chief Brand Officer of Scenthound. “Most dog parents don’t know that up to 90% of dogs over the age of two already have some form of periodontal disease—but with proper dental hygiene, it can be prevented.”

    Houndswell Daily Dental Support is a veterinarian-grade supplement designed to address this issue head-on. According to Vogel, the launch is part of Scenthound’s broader mission to help dogs live longer, healthier lives. “We are on a mission to educate pet parents and help dogs live longer, happier lives, and Houndswell’s Daily Dental Support is a step towards that goal,” she added.

    Addressing a Critical Gap in Pet Dental Care

    Dental health is often overlooked in pet care, despite its significant impact on a dog’s overall well-being. Understanding this, Scenthound has partnered with industry-leading veterinarians and manufacturers to develop Houndswell Daily Dental Support. The supplement, formulated with organic kelp, promotes cleaner, healthier teeth and gums by fighting plaque and tartar buildup—two of the biggest culprits of bad breath, tooth loss, and other serious health problems.

    One of the first to try the product was Emerald, a Scenter Manager at Scenthound. She spoke about the remarkable changes she saw in her dog Meeko’s oral health after using Houndswell Daily Dental Support:
    “We were shocked by the change in his breath in just a few days. After three weeks, we noticed a decrease in the plaque and tartar build-up, especially around his back molars. By week six, his oral health had completely transformed! No more stinky breath, and his plaque and tartar have reduced immensely.”

    Supporting Franchisees and Pet Parents

    For Scenthound’s franchisees, the launch of Houndswell Daily Dental Support represents more than just a new product—it’s another valuable offering that aligns with the company’s growth strategy. With the pet industry projected to reach $428 billion by 2032, adding a new revenue stream through exclusive products like Houndswell can be a win for both franchisees and the company.

    The growing focus on pet wellness in the U.S. makes products like Houndswell Daily Dental Support not just beneficial for dogs but also lucrative for franchisees who are part of Scenthound’s system.


    Chise News is the heart of the franchise industry. It’s a place to come for franchise news, inspiring stories, and franchise fun. Want more? Sign up for our e-newsletter or visit our Franchise News section for more articles.

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    Timothy Katsch
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    Tim Katsch is a former EVP of a Franchisor overseeing Operations, Real Estate, Construction and Marketing divisions. He now runs Franchise Hire Recruiting & Executive Search helping select franchise brands locate hard-to-find professionals who makeup strong franchise teams. In the wee hours of the morning he loves to write about what's happening in franchising.

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