Rita’s Italian Ice & Frozen Custard is marking the First Day of Spring on March 20th with its annual free Italian Ice giveaway and a new seasonal collaboration with the PEEPS brand. Guests visiting any of Rita’s 600-plus locations nationwide can receive a free 6-ounce Italian Ice as part of the brand’s long-running spring tradition.
The promotion arrives alongside the debut of Rita’s new Mystery PEEPS Italian Ice Flavor, a limited-time menu item inspired by a classic PEEPS taste. The white Italian Ice is designed to keep fans guessing, blending marshmallow sweetness with a secret twist that will be revealed through a national flavor guessing contest running from March 20th through March 29th. Five winners who correctly identify the flavor will be selected at random to receive free Rita’s Ice for a year and a Rita’s and PEEPS swag pack.
Rita’s is also adding a PEEPS Marshmallow Chick topper that can be added to any treat this spring. The launch reflects the Philadelphia-based brand’s continued focus on seasonal innovation across its menu, which includes Italian Ice made fresh daily on-site, Frozen Custard, Gelati, Concretes, Blendinis, milkshakes, and more than 80 rotating Italian Ice flavors.
