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    You are at:Home » Golden Corral Embraces Fast-Casual Trend with New ‘Favorites’ Concept
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    Golden Corral Embraces Fast-Casual Trend with New ‘Favorites’ Concept

    Golden Corral Adapts to Changing Dining Habits with a Quick-Service Twist
    TimKatschBy TimKatschFebruary 25, 20253 Mins Read
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    Exterior Rendering of Golden Corral Favorites Concept
    Exterior Rendering of Golden Corral Favorites Concept (Image Courtesy of Golden Corral)
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    The dining landscape is evolving, and Golden Corral is keeping pace with a new fast-casual concept designed to cater to today’s on-the-go consumers. The buffet giant is introducing Golden Corral Favorites. This is a streamlined quick-service version of its beloved buffet brand that delivers signature comfort foods with added convenience.

    Set to debut in Southern Pines, North Carolina, this fresh take on fast dining will replace Homeward Kitchen. This previous fast-casual experiment officially closed on February 24th. The new Golden Corral Favorites location is expected to open in April. This gives diners a chance to experience their favorite Golden Corral dishes in a faster, more modern format.

    The Rise of Fast-Casual Dining and Golden Corral’s Next Move

    With the increasing demand for quick, quality dining options, Golden Corral’s pivot is well-timed. Fast-casual concepts have been thriving as consumers look for a balance between fast food convenience and sit-down restaurant quality. The brand is leveraging its long-standing reputation for variety, value, and good taste. At the same time, it embraces a format that caters to today’s fast-paced lifestyles.

    “Golden Corral has always been about delivering an unmatched variety of high-quality food at an incredible value, and through the rebranding of this concept, we’re staying laser-focused on what we do best,” said CEO Lance Trenary. “We’ve learned just how much our guests love the Golden Corral brand and want the wholesome food that we serve, so we’re bringing those favorites to a fast-casual setting.”

    The new Golden Corral Favorites will feature a curated selection of the most popular Golden Corral menu items. These will be served in a streamlined, quick-service format. Whether customers choose to dine in, use the drive-thru, or opt for digital ordering and pickup, the experience is designed for modern consumers who crave speed without sacrificing quality.

    Interior Rendering of Golden Corral Favorites Concept
    Interior Rendering of Golden Corral Favorites Concept (Image Courtesy of Golden Corral)

    Golden Corral’s latest move highlights a broader industry shift toward faster, more accessible dining experiences. By rebranding and refining its fast-casual approach, the company is demonstrating a commitment to staying relevant. This is vital in a market where convenience is king.

    A Smooth Transition for Employees and Guests

    While Homeward Kitchen is making way for Golden Corral Favorites, the brand remains committed to its team. Employees were notified in early January and will receive temporary closure payments. In addition, they will get a return-to-work incentive when the new restaurant reopens. Golden Corral is also using the downtime for additional training. This ensures a seamless transition for both employees and guests.

    By blending its legacy of comfort food with the efficiency of a fast-casual setting, Golden Corral is not just adapting to dining trends. It is setting the stage for the future of its brand. With Golden Corral Favorites, the company is proving that even in the age of fast dining, quality and tradition still matter.

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    TimKatsch
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    Tim Katsch is a former EVP of a national franchisor, where he led operations, real estate, construction, and marketing. He now runs Franchise Hire, a recruiting and executive search firm that helps franchise brands build exceptional teams, and publishes Franchise Brief, a platform covering trends and insights shaping franchising today. Tim is also the author of Coach Up: A Manager’s Quick-Start Guide to Workplace Coaching, a practical guide that helps general managers and new leaders become confident workplace coaches who bring out the best in their teams.

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