Crunch Fitness, just wrapped up its global Franchise Convention in Arizona, where the team reflected on the momentous year and laid out plans to further fuel Crunch’s continuous growth. The convention’s theme, “Feel the Good,” represented the spirit and inclusive values of Crunch Fitness and featured dynamic content, such as leadership development, strategic discussions, beneficial training courses, and the introduction of new initiatives for the brand.
This year the Crunch Fitness brand celebrated its 35th anniversary; strengthening its leadership team with strategic hires, including Chequan Lewis as President and John Kersh as Managing Director of International Development; and landing the #1 fitness spot in Entrepreneur’s Franchise 500® list.
“We’ve had an incredibly successful year at Crunch, and bringing our franchisees together is always an extraordinary experience. Averaging more than one new club opening every week, our expansion shows no signs of slowing down,” said Jim Rowley, CEO of Crunch Fitness. “Our franchisees and members are the cornerstone of Crunch, and we’re excited to forge ahead on this remarkable journey.”
Awards and Recognition:
The convention honored outstanding achievements within the Crunch franchise network, including awards for Revenue Champions, Outstanding Partnership, and Brand Builder. Winners included:
2023 Revenue Champions:
1.) Fitness Management Enterprises LLC: Bellmore, NY
2.) Undefeated Tribe, LLC: League City, TX
3.) CR Fitness Holdings LLC, St. Petersburg, FL (Northeast)
Outstanding Partnership: Fitness Ventures, LLC
2023-2024 Brand Builder: Undefeated Tribe, LLC
Upswing Award: Affordable Fitness Group, LLC
2024 No Limits: CR Fitness Holdings, LLC and Harman Fitness, LLC
2024 5-Star Brand Excellence:
1.) Red Brick Fitness, LLC: Crunch Swansea
2.) Bay Area Crunchers, LLC: Crunch Fairfield
3.) Fitness Ventures, LLC: Crunch Urbandale
As great a year Crunch had, and as honorable as the rewards and rankings they received; the most important mention is the Crunch Cares Initiative which is their bespoke way of showing Franchise Heart.
Crunch Cares Initiative:
Aligned with the “Feel the Good” theme, this year’s convention featured an Olympic-style charity event benefiting Future for KIDS, a local organization providing mentor-driven after-school programs. Teams competed in a relay race, with the winning teams donating 75 sports bags filled with athletic gear to support youth in need.
