Choice Hotels International, Inc. (NYSE: CHH), one of the world’s leading hotel companies, has unveiled a vibrant global marketing campaign, “Check Into More.” This campaign showcases the brand’s ability to offer memorable experiences across its 22 diverse hotel brands. The campaign taps into a growing trend: 95% of U.S. travelers prioritize unique experiences during parts of their trips, making Choice Hotels an ideal partner for adventure-seekers and relaxation enthusiasts alike.
At the heart of the campaign is actor and writer Keegan-Michael Key, who reprises his role as the hilarious “Vacation Maximization-er.” Developed in collaboration with creative agency 72andSunny New York, the campaign includes six engaging TV and digital ads designed to run through 2025, connecting with families, business travelers, and young professionals alike.
Keegan-Michael Key Brings Humor and Value to Travel
Key’s comedic charm shines in the campaign’s playful spots, which highlight the perks of staying at Choice Hotels, including properties like Radisson, Cambria, Quality Inn, and Comfort. Each brand emphasizes its unique offerings:
- Radisson: Modern guestrooms, functional workspaces, and flexible meeting areas.
- Cambria: Locally inspired designs, rooftop bars, and spa-inspired bathrooms.
- Comfort: Warm hospitality, free hot breakfasts, and spacious rooms with select properties featuring inviting pools.
- Quality Inn: Exceptional value with complimentary hot breakfasts and friendly service.
The campaign underscores how Choice Hotels delivers both quality and affordability, ensuring travelers can focus on creating cherished memories rather than stretching their budgets.
Innovations for Modern Travelers
Choice Hotels is also elevating the travel planning process with its innovative “Time Off Toolbox”. This digital toolkit, complete with customizable time-off request videos and out-of-office email generators, features Key’s humorous touch to make planning getaways fun and seamless.
We checked out the Time Off Toolbox, which asks questions such as What do you call your boss? What are you doing on vacation? and What’s your role at work? The Time Off Toolbox produced a video recorded by Keegan-Michael Key that you can download or share. We love the interactiveness of this, the slight customization it allows, and the outside-the-box thinking of engaging their audience.
Noha Abdalla, Chief Marketing Officer at Choice Hotels International, expressed the company’s commitment to delivering exceptional travel value:
“Over the last few years, we’ve seen a significant cultural shift in people booking travel based on what they want to experience, not just where they want to go. With over 7,500 properties at different price points…we’re empowering our guests to unlock more opportunities for connection and exploration.”
A Comprehensive Strategy for Today’s Travelers
Choice Hotels’ partnership with dentsu X has crafted a forward-thinking media strategy. This strategy emphasizing a video-first approach through platforms like Hulu, Disney, and Amazon. By leveraging advanced targeting technologies, the campaign ensures personalized messaging resonates with both loyal members and new audiences, making it easier than ever for travelers to discover Choice Hotels’ portfolio.
As travelers seek to “Check Into More,” this campaign reminds them that their next unforgettable journey starts with Choice Hotels. This campaign embodies so much of the sentiment people feel today. In many ways its not about what you can buy but what you can experience. Furthermore, it’s about creating those experiences with people and brands that resonate with you.
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