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    You are at:Home » Checkmate Launches New Loyalty & Marketing Platform to Unify Restaurant Customer Engagement
    Franchise Tech

    Checkmate Launches New Loyalty & Marketing Platform to Unify Restaurant Customer Engagement

    With Checkmate’s all-in-one solution, restaurant brands could have the tools they need to foster lasting customer relationships, increase repeat business, and drive measurable growth—all while simplifying their operations.
    Tim KatschBy Tim KatschSeptember 13, 20243 Mins Read
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    Image of Checkmate software specializing in Loyalty Marketing and Customer Engagement
    Checkmate Unveils New Loyalty Marketing Platform to Unify Customer Engagement
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    Checkmate, a provider of ordering solutions for restaurants, has unveiled its latest innovation—a comprehensive Loyalty & Marketing platform that seamlessly integrates with its existing Direct Ordering (DO) system. Designed to help enterprise restaurant brands drive repeat business and build lasting customer relationships, this new platform offers tools for personalized engagement and data-driven marketing.

    Attracting and retaining customers is more important than ever in today’s increasingly competitive restaurant landscape. Checkmate’s new platform addresses this need by providing a holistic solution that combines loyalty, marketing, and advanced analytics into a single, user-friendly system. This platform empowers restaurant brands to create targeted promotions, engage customers across digital channels, and drive sustained revenue growth.

    “A Game-Changer for Restaurant Brands”

    “Our Loyalty & Marketing solution is a game-changer for restaurant brands,” said Brett Spiegel, VP of Direct Ordering at Checkmate. “As an add-on to our Direct Ordering platform, it combines loyalty, marketing, and voice AI into one powerful tool. By integrating these critical functions, we’re helping restaurants build stronger, more personalized connections with their guests. With repeat business continuing to play a larger role in driving sales, this isn’t just a nice-to-have — it’s crucial for driving customer loyalty and sustaining long-term growth.”

    With the ability to customize loyalty programs, craft targeted marketing campaigns, and analyze customer behavior through advanced segmentation, the platform gives restaurants the flexibility to meet their specific needs. Additionally, the seamless integration with Checkmate’s existing Direct Ordering platform means restaurant operators can now manage everything from ordering and customer engagement to loyalty rewards in one place.

    Key Features of Checkmate’s Loyalty & Marketing Platform:

    • Customizable Loyalty Programs: Tailored rewards programs designed to boost customer retention.
    • Targeted Marketing Campaigns: Promotions crafted based on customer behavior and preferences, driving higher engagement.
    • Advanced Segmentation and Analytics: In-depth insights into customer interactions, helping brands make data-driven decisions.
    • AI-Driven Content Creation: Tools that streamline marketing efforts with intuitive drag-and-drop interfaces.
    • Multi-Channel Customer Engagement: Seamless integration across all digital channels to meet customers where they are.
    • 90-Day Expert Onboarding: Comprehensive support from onboarding to execution to ensure success.
    Images Courtesy of Checkmate

    What sets Checkmate’s solution apart is its ability to unify multiple components under one platform—ordering systems, loyalty programs, marketing tools, and even voice AI. This approach provides restaurant brands with unparalleled control and insight, streamlining operations that were previously handled through fragmented solutions.

    The Power of a Unified Solution

    For enterprise restaurant brands, Checkmate’s new platform is more than just a tool—it’s setup to be a strategic advantage. The platform’s unified approach offers brands complete control over their customer relationships, allowing them to efficiently manage orders, customer loyalty, and marketing efforts in one place. This all-in-one solution not only simplifies operations but also helps restaurants maximize the value of each customer interaction. By integrating third-party platforms, first-party ordering systems, kiosks, and voice AI, Checkmate ensures restaurants can engage with customers across all touchpoints, delivering a seamless and personalized experience.

    As Checkmate continues to innovate, its Loyalty & Marketing platform has the potential to transform the way restaurant brands approach customer engagement and digital growth. From boosting repeat business to optimizing marketing strategies, the platform offers endless possibilities for restaurant operators looking to stay ahead in today’s dynamic QSR, fast casual, and dine-in markets.

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    Tim Katsch
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    Tim Katsch is a former EVP of a national franchisor, where he led operations, real estate, construction, and marketing across a multi-unit system. He is the publisher of Franchise Brief and now works as a franchise talent partner and advisor, helping franchise brands build strong franchisor teams, develop unit-level general managers, and scale with intention and care.

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