The Marketing section explores what’s new and next in franchise marketing. From standout campaigns and viral moments to strategy shifts, brand storytelling, and trends driving consumer engagement.
Food franchisors have discovered a delectable recipe for success by collaborating with blockbuster movies and hit TV shows. Wetzel’s Pretzels, the Southern California-based brand known for…
$1 Million Worth of Free Pizzas Offered to Ease Fantasy Team Woes Fantasy football players who picked All-Pro wide receiver Stefon Diggs for their rosters may…
ERA Real Estate, a real estate band in the franchising sector and part of the Anywhere Real Estate Inc. (NYSE: HOUS) portfolio, has unveiled its newest…
As businesses navigate an increasingly digital world, franchise brands are discovering the power of text messaging to connect with customers in real-time. From promotions to appointment…
