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The Marketing section explores what’s new and next in franchise marketing. From standout campaigns and viral moments to strategy shifts, brand storytelling, and trends driving consumer engagement.
As football season kicks off, so does a new era of brand marketing. One that doesn’t just speak to fans but includes them. Schlotzsky’s, a beloved…
Why Pairing Franchise Menus With Consumer Staples Works There is a special kind of electricity when a franchise brand taps a product people already love and…
When Jersey Mike’s Subs announced in April 2025 that it was becoming the Official Sub Sandwich Sponsor of the NFL, the brand signaled more than a…
Social Media as a New Front Door for Franchise Brands In a digital-first world, where attention spans are fleeting and brand loyalty is hard-won, franchise brands…
What is nostalgia marketing? Imagine you’re eight years old, racing Hot Wheels cars down plastic orange tracks in your bedroom, competing against friends to see whose…
Nearly three decades ago, the golf comedy classic Happy Gilmore teed off in cinemas, immediately becoming a beloved hit with audiences worldwide. Adam Sandler’s portrayal of…
Social media trends have always influenced consumer behavior, often sparking new waves of innovation among leading franchise brands. But few trends have gripped global sweet lovers…
Serving the Season: Why Timing Tastes Better In the competitive world of restaurant franchising, innovation isn’t just about new ingredients. It’s about timing. Seasonal menus have…
One Cool Idea, One Viral Moment, One Scoop at a Time Franchise brands are turning up the heat on traditional advertising this summer, and Carvel® is…
Pixelated Popularity: The Global Obsession with Minecraft With more than an estimated 200 million monthly active players (30-day period), Minecraft has evolved from a humble indie…