Author: Timothy Katsch
Timothy Katsch
Tim Katsch is a former EVP of a Franchisor overseeing Operations, Real Estate, Construction and Marketing divisions. He now runs Franchise Hire Recruiting & Executive Search helping select franchise brands locate hard-to-find professionals who makeup strong franchise teams. In the wee hours of the morning he loves to write about what's happening in franchising.
As football season kicks off, so does a new era of brand marketing. One that doesn’t just speak to fans but includes them. Schlotzsky’s, a beloved…
As the nation prepares to mark the 24th remembrance anniversary of the September 11th attacks, CR Fitness Holdings is once again bringing communities together through action,…
As September’s Hunger Action Month gets underway, Chick-fil-A says it has surpassed the equivalent of 200 million meals donated since 2020, a tally the company credits…
Why Pairing Franchise Menus With Consumer Staples Works There is a special kind of electricity when a franchise brand taps a product people already love and…
When Jersey Mike’s Subs announced in April 2025 that it was becoming the Official Sub Sandwich Sponsor of the NFL, the brand signaled more than a…
Social Media as a New Front Door for Franchise Brands In a digital-first world, where attention spans are fleeting and brand loyalty is hard-won, franchise brands…
For decades, franchising success was measured in storefronts. Growth equated to more doors, more square footage, and more physical presence. But in today’s dynamic market, where…
In the competitive world of franchising, attracting the right franchisees is about more than just having a great brand. For many franchisors, the key to building…
Walk down any busy street in a bustling city or suburban shopping district, and you will likely encounter the familiar glow of a drive-thru menu board,…
What is nostalgia marketing? Imagine you’re eight years old, racing Hot Wheels cars down plastic orange tracks in your bedroom, competing against friends to see whose…