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    You are at:Home » Affordable Indulgence Drives Mountain Mike’s Strategy Amid Budget-Friendly Dining Trends
    Menu Magic

    Affordable Indulgence Drives Mountain Mike’s Strategy Amid Budget-Friendly Dining Trends

    Tim KatschBy Tim KatschJanuary 3, 20253 Mins Read
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    Picture of three salads with a person eating one of them.
    Mountain Mike’s Pizza Debuts Two New Salads and Reintroduces $9.99 Lunch Buffet Pricing for a Limited Time (Image Courtesy of Mountain Mike’s)
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    Mountain Mike’s Pizza, the family-style pizza chain renowned for its crispy, curly pepperoni and massive 20-inch Mountain-sized pizzas, is kicking off 2025 with fresh additions to its menu and a renewed focus on budget-friendly dining. The brand has unveiled two new specialty salads—the Chef’s Salad and Antipasto Salad—and reintroduced its crowd-pleasing $9.99 all-you-can-eat weekday lunch buffet for a limited time at participating locations nationwide.

    “The $9.99 lunch buffet pricing was extremely well-received by guests in 2024, so we’re proud to reintroduce this value price to provide a cost-effective, all-you-can-eat lunch option throughout January,” said Carol DeNembo, Chief Marketing Officer for Mountain Mike’s Pizza.

    With over 300 locations nationwide, the brand’s offerings continue to deliver on its promise of great taste, quality ingredients, and exceptional value.

    Why Budget-Friendly Meals Matter in 2024 and 2025

    In today’s challenging economic landscape, budget-friendly dining options are more important than ever. Families, students, and professionals are looking for ways to enjoy dining out without straining their wallets. Mountain Mike’s $9.99 lunch buffet is a perfect solution, offering guests unlimited pizza and salad bar options that cater to a variety of tastes and preferences.

    This accessible pricing allows diners to enjoy a satisfying meal while making the most of their dollar. With its all-you-can-eat format, the buffet provides flexibility and variety, giving customers the opportunity to savor different flavors at every visit. Whether grabbing a quick lunch break or enjoying a casual outing with family and friends, Mountain Mike’s has created an experience that delivers both value and satisfaction.

    Expanding the Menu with Bold New Options

    Mountain Mike’s has always been known for its emphasis on high-quality ingredients and flavorful offerings. The addition of the Chef’s Salad and Antipasto Salad adds new layers of indulgence to the menu. The Chef’s Salad is a hearty creation featuring tender slices of ham and salami, a blend of cheddar and mozzarella cheeses, juicy tomatoes, and crunchy red onions atop a bed of crisp lettuce. Meanwhile, the Antipasto Salad offers bold Italian-inspired flavors, with savory salami, tender ham, pepperoncini slices, black olives, garbanzo beans, and zesty Italian dressing.

    The salads are available in both individual and family sizes, making them versatile additions to any meal. Paired with Mountain Mike’s pizzas, they enhance the dining experience by offering something for everyone.

    Bringing Communities Together with Flavor and Value

    Mountain Mike’s Pizza continues to prioritize its reputation as a family-friendly destination that delivers on taste, value, and convenience. The $9.99 weekday lunch buffet—available from 11 a.m. to 2 p.m.—is a centerpiece of this strategy. Featuring a rotating selection of pizzas, including classics like cheese and fan-favorites such as Mt. Veggiemore, the buffet is complemented by a fully stocked salad bar with hand-chopped ingredients prepared fresh daily.

    For guests who prefer to dine at home, Mountain Mike’s also offers carryout, in-house delivery, and third-party delivery options. Orders can be placed online or through the Mountain Rewards® App, ensuring a seamless and satisfying experience.

    As 2025 unfolds, keep an eye out for more articles on budget-friendly dining choices.

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    Tim Katsch
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    Tim Katsch is a former EVP of a national franchisor, where he led operations, real estate, construction, and marketing across a multi-unit system. He is the publisher of Franchise Brief and now works as a franchise talent partner and advisor, helping franchise brands build strong franchisor teams, develop unit-level general managers, and scale with intention and care.

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